TrustAgent 7-11-4 Implementation Kit
A guide, templates and a checklist for covering the 4 places and 11 touchpoints buyers and AI assistants find you through.
The 7-11-4 rule of thumb, popularized by Daniel Priestley, says buyers tend to want about 7 hours of content, 11 touchpoints and 4 places before they trust a brand. This kit turns it into work you can do: a plain-English guide to each place and touchpoint, ready-to-edit templates for llms.txt, Organization JSON-LD, robots.txt and a WebMCP tool, and an 11-touchpoint checklist. It is a checklist, not a guarantee of rankings or AI citations.
Price: $47.00
What's included
- 7-11-4 Implementation Guide (Markdown)
- llms.txt template
- Organization JSON-LD template with sameAs
- robots.txt template for AI assistant crawlers
- WebMCP registerTool example (JavaScript)
- 11-touchpoint checklist (CSV)
Why it works
The 4 places, explained
Your site, search, video and audio, and off-site profiles, with what to check in each.
The 11 touchpoints
What each touchpoint is, how to add it, and how to verify it is live.
Ready-to-edit templates
llms.txt, Organization JSON-LD with sameAs, robots.txt for assistant crawlers, and a WebMCP example.
Checklist
An 11-touchpoint checklist (CSV) to track what is done and where it lives.
Frequently asked questions
What is the 7-11-4 framework?
A marketing rule of thumb popularized by Daniel Priestley: buyers tend to want about 7 hours of content, 11 touchpoints and 4 places before they trust a brand. It is a useful checklist, not a measured law.
Does this include the TrustAgent audit tool?
No. The kit is a download. The TrustAgent audit runs inside the All Clear workspace and is included with the Builder plan and above.
Will this get me cited by AI assistants?
Nobody can guarantee that. The kit helps you publish the signals assistants and search engines can read.
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