AI Analytics & Attribution
Marketing data is fragmented across search, social, ads, creators, bio links, email and AI traffic. We build tracking that makes campaigns explainable.
Modern marketing data is fragmented across search, social, ads, creators, bio links, email, and AI traffic. We build tracking systems that make campaigns understandable: GA4 source grouping, Search Console analysis, UTM discipline, conversion events, dashboard summaries, and AI-generated action notes your team can actually use.
Fragmentation Is The Actual Problem
Most teams do not lack data. They have GA4, platform dashboards, a spreadsheet, and Search Console, all disagreeing, and no defensible answer to "what worked last month."
The fix is boring and structural: consistent naming, deliberate events, and one place where the numbers are reconciled.
What We Set Up
- GA4 event and source setup — events that map to the things you sell.
- Search Console opportunity reviews — the impressions you already earn but do not convert.
- Social traffic attribution — separating dark social and referral noise from real sources.
- UTM governance — a naming discipline so campaigns stay comparable over time.
- Looker Studio dashboards — one surface instead of five tabs.
- AI executive summaries — a written read of what changed and what to do, reviewed by a person before it reaches you.
A Note On AI Traffic
Visits arriving from AI assistants and answer engines are increasingly common and poorly captured by default configurations. We make that traffic visible rather than letting it disappear into direct.
What's included
- GA4 event and source setup
- Search Console opportunity reviews
- Social traffic attribution
- UTM governance
- Looker Studio dashboards
- AI executive summaries
Explore our services
- Agent-Readiness Optimization — Make your site easier for AI agents, browser assistants, and answer engines to understand and use.
- AI Mode & AI Overviews Readiness — Prepare your pages to be understood, cited, and chosen in Google AI Mode and AI Overviews.
- AI Search Monitoring & Citation Recovery — Track where your brand appears in AI answers and build the pages needed to win lost citations.
- AI Max & Conversational Ads — Modernize paid search for AI Max, Performance Max, and ads appearing in conversational search.
- Creator & Social-First AI Growth — AI funnels, analytics, and content systems for creators who may not even have a website yet.
- AI Analytics & Attribution — Connect GA4, Search Console, social source data, UTMs, and AI reports into plain-English decisions.
- Custom AI Agents & Knowledge Systems — Build private agents trained on your offers, documents, SOPs, data, and customer workflows.
- AI Governance & Human Review Systems — Set policies, approvals, logs, and quality checks so AI work stays useful, safe, and on brand.
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