TrustAgent 7-11-4 Visibility Audit

Audit the 4 places and 11 touchpoints buyers and AI assistants find you through, with snippets to close the gaps.

A visibility audit built on the 7-11-4 rule of thumb: buyers tend to want about 7 hours of content, 11 touchpoints and 4 places before they trust a brand. Check which of those a buyer or an AI assistant can actually find on your site.

7-11-4 was popularized by Daniel Priestley. It is a useful checklist, not a measured law, and the audit treats it that way.

7-11-4 is a marketing rule of thumb popularized by Daniel Priestley: buyers tend to want about 7 hours of content, 11 touchpoints and 4 places before they trust a brand. TrustAgent checks what can be measured from your public site against the 11 touchpoints and 4 places, and generates the snippets to close the gaps.

Your own site, search, video and audio, and off-site profiles. TrustAgent checks each for the signals that can be seen from outside.

Short and long video, audio, docs, articles, llms.txt, WebMCP, FAQ content, a newsletter or feed, declared profiles, and third-party reviews.

Nobody can measure how long a buyer has spent with your content from the outside, so TrustAgent does not estimate hours. It reports the content it can measure instead.

TrustAgent checks your homepage, robots.txt and llms.txt against the 7-11-4 rule of thumb: AI crawler access, llms.txt, Organization schema, sitemap, feeds, FAQ content, video, audio and off-site profiles. It reports what it found and what it did not, and generates editable llms.txt, JSON-LD, robots.txt and WebMCP snippets. It measures homepage content rather than estimating hours.

Features

• 4-place visibility check
• 11-touchpoint checklist with evidence
• Homepage content measurement
• Generated llms.txt, JSON-LD, robots.txt and WebMCP snippets

Credits not delivered within 24 hours are refunded on request.

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